critical essays
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Aetna Inc. Analysis
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A 7 page paper. Aetna Inc. is one of the leading health care providers in the nation offering a vast array of health care products. This essay offers an overview of the company, including the many steps Aetna has taken to improve its efficiency. A change in focus and emphasis and different marketing campaigns are two of the strategies used by Aetna. This discussion relates to the company's internal environment. The writer also discusses the external environment in terms of the health care industry. Finally, recommendations are made for Aetna to improve its position in the market. Bibliography lists 10 sources.
Filename: PGaetn.rtf

Airline Security Issues and A Strategy for Revamping the Entire Security System Following September 11th
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This 20 page paper provides an overview of the issues of security following September 11th. This paper focuses on the airline industry and the use of biometrics.
Filename: MHAirlin33.rtf

Algorithm Basics
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A 10 page research paper exploring the basics of algorithms and data structures in relationship to queues, data types, trees, hashing, heaps, graphing and design. Bibliography lists 11 sources.
Filename: Algbas.wps

Alternative IT Initiative For International Cruise Line
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A 3 page paper. A fictional cruise line needs to align information technology operations between centers in two countries. The essay provides three alternatives with advantages and disadvantages of each alternative. Bibliography lists 2 sources.
Filename: PGcrseit.rtf

Amazon and the Potential for New Technology
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This 7 page paper looks at the way Amazon.com may benefit from the adoption of new technology. The paper considers the use of RFID for stock control to compliment the existing systems and increase value in the value chain. The first part of the paper looks at how this would add value to Amazon. The last page discusses the way the change could be introduced. The bibliography cites 10 sources.
Filename: TEnewrfid.rtf

Amazon.com
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This 20 page paper examines the internet retailer Amazon. The paper is written in two parts. The first part (18 pages), performs a value chain analysis and a Porters Five Forces analysis and then examines the overall strategy of the company. The paper ends with a short second section where the potential purchase of an iPod nano is used as an example to compare three shopping sites; Yahoo! Shopping, EBay and Amazon.com. The bibliography cites 10 sources.
Filename: TEamvalchn.rtf

American Airlines SABRE System
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This 6 page paper looks at the competitive advantages that American Airlines gained from their SABRE system. The paper starts by considering the implementing and advantages such as cost advantage and differentiation though first mover advantage and the different uses of the technology. The system was also one that allowed American Airlines to dominate the industry for a period, the paper outlines how and why this occurred creating an also monopoly for a while. The paper ends with consideration of why and how this dominant leadership was lost and other airlines were able to start competing more effectively. The bibliography cites 6 sources.
Filename: TEsabre.rtf