critical essays
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Dell Computer
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An 18 page paper discussing Dell's acsension to the number one producer of personal computers and the competitive pressures they face. Historically, Dell Computer has participated primarily in the hardware segment of the PC market, and has concentrated on government agencies and small business for the bulk of their sales. With the shift of focus among so many companies regarding just what the Internet might be able to do for them, both in terms of boosting sales of their own products and as a tool for developing intranets not dependent on physical location as Local Area Networks (LANs) are, Dell has also added Internet servers to their talents for voluminous and rapid sales. Bibliography lists 12 sources.
Filename: Dellcomp.wps

Zeigler Coal Holding Company
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A 7 page paper discussing a large import/export company using Zeigler Coal Holding as the point of discussion. The writer examines the company's performance over the past several years, the state of the coal industry and the company's overall corporate climate regarding management style, commitment to their employees and how they might be able to improve their performance. Bibliography lists 6 sources.
Filename: Zeigler.rtf

Rectifying Communications Impasses
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A 5 page paper analyzing the organizational communication 'disconnect' of a rapidly growing business, Lawson Software, that inadvertently allows their attitudes to lapse into a we vs. they mentality. The company urged their reluctant managers to use peer-to-peer training to become facilitators of groups whose surface purposes were to discuss the internal problems of the company. The managers, however, realized that all their internal problems were only facets of one underlying trouble: an early breakdown of communication both intragroup and intergroup. One manager said that while Deming had provided the philosophy, the facilitator approach at Lawson had provided the means for implementation. Bibliography lists 4 sources.
Filename: Impass.wps

Dell & Gateway Computers / Corporate Overview
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This 20 page report discusses two of the most highly successful personal computer companies in the world - Dell and Gateway. Each of them have become darlings of the investment world and each is living up to their own publicity and promotion. A brief overview is given of each with an analysis of various financial features, ratios, and market position. Bibliography lists 8 sources.
Filename: Dellgate.wps

Adventurous Traveler Bookstore: An Analysis of a Mail Order Business
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An 18 page paper which discusses the mail order business called Adventurous Traveler Bookstore. The paper discusses the history of this business, and also provides a SWOT analysis of the company. Adventurous Traveler Bookstore is a mail order business begun in 1994. It worked primarily on the Internet and then was severely challenged by the presence of Amazon.com. Through various approaches to marketing, this company has passed the threat and continued on the road to success. Bibliography lists 8 sources.
Filename: RAadtrbook.wps

How To Maintain Intercontinental Hong Kong As The Market Leader In The Hospitality Industry
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This 40 page paper, including executive summary, examines the way in which the Intercontinental hotel in Hong Kong may retain its position as the market leader in hospitality industry. After a brief introduction the paper examines the position of the hospitality industry in Hong Kong and then looks at the competition faced by Intercontinental. A SWOT analysis is used to analyse the position of the hotel internally and within a broader environment. Following the analysis innovative plans are presented that will help the hotel remain as an industry leader. The bibliography cites 12 sources.
Filename: TEintercont.rtf

Management Communication: Essential for Success
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This six page paper that explores the importance of effective communication at the management level. Several tips and techniques are discussed as well as reasons it is important to the company as a whole.Bibliography lists seven sources
Filename: CWCommuc.wps