critical essays
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A Proposal ; Does the Application of TQM and Six Sigma in a Multinational Corporation Yield Overall Positive Net Results
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This 15 page paper is a proposal for a case study project that examines a company using TQM and Six Sigma. The paper proposes an investigation to asses if the Six Sigma model as a whole adds value to the company or if companies may be better just adopting parts of the Six Sigma model to reduce costs and make net gains. Te proposal includes an outline of the context, rationale, questions, methodology and a comprehensive literature review. The bibliography cites 20 sources.
Filename: TEtqm6sig.rtf

A Report on the Supermarket Sector of the UK Retail Industry
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This 6 page paper consider the structure and performance of the UK supermarket sector. The paper the carries out a TEST analysis before undertaking a SWOT analysis of both Morrison’s and Safeway and considering if the proposed acquisition would be good for the companies and the consumer. The bibliography cites 6 sources.
Filename: TEsafway.rtf

A Retail Case Study; Marks and Spencer
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This 10 page paper considers the position of Marks and Spencer as a retailer looks at how the have differentiated and sought to gain cost advantages and the way they are competing with reference to Ansoff's matrix and Porters five forces model. The paper then considers how they should continue to compete in the future. The bibliography cites 10 sources.
Filename: TEmarksret.rtf

A Situation Of Poor Listening In The Corporate Environment
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7 pages in length. The writer discusses how empathetic listening – also called mindful listening – is being one-hundred percent present in body, mind and soul when the other person is talking without inserting verbal interruptions or facial distractions. Bibliography lists 6 sources.
Filename: TLCListeng.rtf

A Solution for the Struggling Airborne Express
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This 4 page paper looks at the problems endured by Airborne Express. A proposed solution involves revamping insurance and pension plans. Bibliography lists 4 sources.
Filename: SA314AE.rtf

A Strategic Analysis of Delta Airlines
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This 5 page paper considers Delta airline and the way in which they have developed their value net and positioned themselves for future growth. The paper considers changes in the value chain, how strategic alliances are being used and the relationship with passengers and travel agents. The bibliography cites 6 sources.
Filename: TEdelstr.rtf

A Strategy For Google
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This 4 page paper considers what strategies Google should pursues in the future The paper looks at the existing competences and operations, the management of the company and the market in which it is to develop before predicting a strategy that will result in head to head competition with Microsoft.
Filename: TEgoogle.rft