critical essays
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Salesmanship On The Internet
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A 10 page essay discussing using the Internet as a sales tool. Electronic selling is very different than other kinds of media and the business person needs to consider numerous issues, such as the type of consumer that uses the Internet to make purchases. Many different aspects are discussed, including sales strategies, populations of consumers, tips for getting started, types of Internet resources one can use and more.
Filename: Netsales.wps

The Internet & Business
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An 11 page research paper which explores the business implications offered by marketing on the Internet. The writer includes such topics as possible problems, predicted growth of Internet marketing, potentials for international marketing, and others. Bibliography lists 10 sources.
Filename: Netbus2.wps

The Internet's Effect On Small, But International Business
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An 8 page paper discussing the Internet's contribution to the success of small business in the international market. Early hopes of Internet-based commerce have not proven themselves to be the route that such commerce was expected to take, but the growth of the Internet and its associated technology have become the lifeblood of many tiny businesses that otherwise would have remained tabletop businesses with only local influence. The most successful Internet ventures have been weighted to the advantage of products over services, but each has seen growth. The advent of the secure electronic transaction has relieved the fears of many who formerly were would-be purchasers that have now joined the growing numbers of consumers and businesses taking advantage of the opportunities of the Internet. Bibliography lists 8 sources.
Filename: Interbus.wps

Web Business / Going Global On The Internet
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A 5 page essay discussing the challenges and opportunities that await a business when it decides to go global on the Internet. Bibliography lists six sources.
Filename: Webiz2.wps

BANK OF AMERICA AND THE PORTER MODEL
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This 6-page paper examines Bank of American and the banking industry and determines how these two fit into Michael Porter's generic competition model. Bibliography lists 5 sources.
Filename: MTbaofam.rtf

'Got Milk?' Campaign
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5 pages in length. The writer discusses the 'Got Milk?' campaign as it relates to the future of milk consumption. Bibliography lists 1 source.
Filename: TLCmilk.wps

'Marketing Myopia' - Still Relevant After Nearly 40 Years
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This 5 page report discusses 'Marketing Myopia' that was written by Theodore Levitt for the Harvard Business Review in 1960. According to Levitt, Business leaders who continue to concentrate myopically on the bottom line, wooing the approval of Wall Street and shareholders for their quarterly earnings performance, are certain to get low marks in their aspirations as marketers. The issue is essential relationship is the one between organizations and their consumers. Bibliography lists 5 sources.
Filename: Markmyo.wps